MAXIMALISM

After years of artists and fashion designers embracing a minimalist approach, 2020 has seen a sharp rise in extreme, bright, and eccentric designs known to some as maximalism. In the arts, maximalism is a direct reaction to the minimalism counter-movement. It has previously been described as an ‘aesthetic of excess’. The upcoming eccentric designs begin to bleed into mass consumer markets as audiences are driven towards joyful, playful, and uplifting prints.